From concept pitch to the final post going live, I supported every stage of Call Her Daddy's creative and Unwell agency campaigns. I led creative strategy, production, talent partnerships and bookings, brand partnerships and sponsorships, merch development and sales, social media campaigns for new episode rollouts, and touring and experiential event activations — bringing a hands-on approach across every touchpoint of one of the biggest podcasts in the world.
Led a 6-month "Unwell Forever" campaign across Instagram & TikTok, resulting in 111K+ Instagram followers built through the campaign period, 39M+ views on campaign content across Alex Cooper's TikTok and Instagram, plus leading to a nationwide Target launch of Unwell Energy
Produced Unwell Winter Games with creators Demi Engemann, Huda Mustafa, Hannah Stocking, Alissa Violet, and more surpassing 5M+ views in 4 weeks, with Episode 3 pulling 1.7M+ views
Owned end-to-end content strategy across short-form video, audio, SVOD, reels, memes, and photography, art directing shoots and talent on-camerato maintain brand authenticity and audience connection
Briefed and managed external creative and production agency partners from concept through delivery, reviewing output, managing timelines, and ensuring brand alignment.
