What was happening?

I led creator partnerships & campaigns for Microsoft Gardens at Cannes Lions.

What needed to be done?

Microsoft needed to build trust with top creators around AI and Copilot through conversation rather than just branding.

How did I do it?

• Designed exclusive executive and creator dinners (Mel Robbins, Yusuf Mehdi) focused on human-AI connection

• Created a strategy doc, creative brief, project management plan, target creator outreach list aligned with brand goals, and event timeline

• Built a compressed rollout plan working backward from the dinner date, coordinating with Microsoft's internal comms and marketing teams on guest list, seating, and conversation themes before extending invitations

• Tracked RSVP confirmation and post-dinner engagement as informal KPIs

• Used AI to draft dinner briefing materials and talking points quickly given the compressed timeline

What came from it?

• Forbes featured the activation as the year creators "finally took center stage"

• Positioned Microsoft as a top-tier creator ally alongside TikTok and Amazon, including creators Keith Lee, Jackie Aina, Bran, and Micky

• 8M+ in engagements related to the dinner and Copilot for Creators