From the Upside Down to the Squid Game arena — I partnered with Netflix to bring some of their biggest titles to life through consumer-facing experiential activations, brand partnerships, and live events. Working across theatrical and streaming releases including Stranger Things, Squid Game, Netflix is a Joke, and Love Is Blind, I helped turn cultural moments into immersive brand experiences that drove tune-in, press buzz, and audience engagement — including the iconic branded Stranger Things Xbox Series S console activation that generated 355M+ media impressions.